About

Ashley is a digital marketing pro with 16 years of highly specialized experience within the fashion, retail, beauty & wellness DTC ecommerce space.

2010-2020

My corporate experience helped build the foundation for my consulting career. My roles at iconic brands like Armani Exchange, COTY, Draper James & FRAME Denim gave me invaluable experience for my consulting journey.

I set out on my consulting journey 6 years ago and could not be prouder of the work I've done. Brands like MOTHER Denim, Draper James, Neiman Marcus, Bergdorf Goodman and many more have trusted me with their businesses, and I feel honored to work in this space.

2020-Now

Tools

My Tech Stack

I work with these best-in-class tools to deliver real results.

Education

My Qualifications

Bachelor of Science

Certificate in Data Analytics

Product Certificate

Work

Types of Projects I've Done

Platform migrations

I've migrated both ESPs and SMS platforms to new tools. I take extra care to properly warm your new tool, and keep a constant eye on deliverability.

Account audits

I start with data. I analyze current and historical channel performance, audit how your tools are set up, and pinpoint specific opportunities for improvement. You’ll receive a comprehensive strategy deck with clear, actionable recommendations on exactly what to do next.

Channel strategy

I bring campaigns, flows, journeys, and loyalty programs together under one clear strategy to create a seamless customer experience.

Reporting templates

I've helped build dashboards in excel or Data Studio, as well as PowerPoint and Google Slide templates for weekly business review reporting.

Ongoing day-to-day operational help

Small businesses hire me to help with their day-to-day marketing operations. I've done everything from write email & SMS copy, help create campaigns, help with segmentation strategy, help with weekly reporting, and so much more.

Marketing calendar creation & management

I’ve built marketing calendars from scratch and elevated existing ones by layering in segment-based messaging instead of one-size-fits-all blasts.

Copywriting for email, SMS, social media

I've helped write copy for campaign & flow emails, campaign & journey SMS messages, and social media posts.

Maternity leave covers

I’ve stepped in to cover critical gaps during maternity leaves, supporting teams at both the VP of ecommerce level and in hands-on roles across SMS and app marketing.

Brands I've Worked With

A Personalized Approach

When you choose to work with me, you work with me. Your project won't get handed off to an intern and I don't sub-contract. You get my 16 years of ecommerce & digital background all to yourself.

Ashley is a digital marketing pro with 16 years of highly specialized experience within the fashion, retail, beauty & wellness DTC ecommerce space.